Fit First. Life Included.
I started Lennox St. because I wanted my work to fit my life.
60 hour weeks.
For 15 years, I worked in fashion marketing. Big campaigns. Big roles. Big hours. It was an incredible chapter - until I had children and realised 60-hour weeks hit differently.
I moved back to a small town in New Zealand - where my two joyful, cheeky boys can run barefoot, grow up outdoors, and know their grandparents well.
The pivot.
For a year, I worked remotely. It worked. Just. (School holidays had opinions.)
When that contract ended, I had a choice: return to a big-city role, or build something here.
I chose here. And meant it. (With noodle-based exceptions.)
Chose this.
I’ve raised my boys on my own. I’ve built a career I’m proud of. I have strong support. I’m very lucky.
But I also wanted to do the school pick-ups. Go on midweek adventures.
Work hard - but with intention.
So I built Lennox St. Built so your clothes fit your life, too.
Fewer pieces. Better design. More joy.
Most clothes begin with one body in mind.
They photograph beautifully. They don’t always fit beautifully.
Fit is often an afterthought. I wanted it to be the starting point.
We’re not here for fast trends. Endless styles. Throwaway fashion.
Just five distinct silhouettes. Developed properly. Refined over time - not replaced for the sake of trends.
Nothing unnecessary. Nothing to tug at. Nothing to second-guess.
Built to be worn.
Fewer pieces. Better design. More joy.
Built for your life. Not the trend cycle.