1. The Swan
The Swan is a linen midi dress, cut in 100% linen at 210gsm - substantial enough to hold its shape throughout the day, breathable enough to wear in the sunshine. The button placket sits exactly where it should. Sleeves provide coverage without restricting movement. The skirt gathers into soft, flattering tiers, and skims the hips without clinging.
Designed to be worn. Often.
Find your fit in our Size Guide.
Learn more about The Five Fit Method.
Substantial enough to hold its shape, relaxed enough to wear all day. This is linen at its best - it breathes, it moves, and it gets better every time you wash it.
Gentle hand or machine wash below 30°C. Line dry only. Warm iron. Do not bleach. Dry-cleanable.
Cap sleeves - covers the upper arm without restricting movement.
Slim through the shoulders - sits cleanly, no excess fabric.
Button placket - positioned to sit flat through the chest.
Structured through the bodice - holds shape without excess lining.
Skims the hips - no cling, no pull.
Height 175cm | Chest 93cm | Waist 74cm | Hips 104cm
Key garment measurements in cm.
These are The Swan's finished measurements, not your body's. Structured through the bodice with a gathered skirt below - it will give you plenty of room. If you're fuller through the bust, size up so the button placket sits flat rather than pulling. That's the fit working as intended.
Sizes: 8 | 10 | 12 | 14 | 16
Length: 121 | 123 | 125 | 127 | 129 (shoulder to hem)
Chest: 100 | 105 | 110 | 115 | 120
Waist: 94 | 99 | 104 | 109 | 114
Fast. Tracked. Straightforward.
NZ Standard: $10.00 NZD - estimated 1–2 business days from dispatch.
Free NZ delivery on orders over $250.00 NZD.
Australia: $20.00 AUD - estimated 2–6 business days from dispatch.
Orders dispatched next working day. You'll receive a tracking number by email.
Returns
Not the right fit? Send it back.
Return within 14 days of delivery. Unworn, unwashed, tags attached.
Refund, exchange, or store credit - your choice.
Email hello@lennoxstlabel.com with your order number to get started.
View full delivery information
View full returns information
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Substantial enough to hold its shape, relaxed enough to wear all day. This is linen at its best - it breathes, it moves, and it gets better every time you wash it.
Gentle hand or machine wash below 30°C. Line dry only. Warm iron. Do not bleach. Dry-cleanable.
Cap sleeves - covers the upper arm without restricting movement.
Slim through the shoulders - sits cleanly, no excess fabric.
Button placket - positioned to sit flat through the chest.
Structured through the bodice - holds shape without excess lining.
Skims the hips - no cling, no pull.
Height 175cm | Chest 93cm | Waist 74cm | Hips 104cm
Key garment measurements in cm.
These are The Swan's finished measurements, not your body's. Structured through the bodice with a gathered skirt below - it will give you plenty of room. If you're fuller through the bust, size up so the button placket sits flat rather than pulling. That's the fit working as intended.
Sizes: 8 | 10 | 12 | 14 | 16
Length: 121 | 123 | 125 | 127 | 129 (shoulder to hem)
Chest: 100 | 105 | 110 | 115 | 120
Waist: 94 | 99 | 104 | 109 | 114
Fast. Tracked. Straightforward.
NZ Standard: $10.00 NZD - estimated 1–2 business days from dispatch.
Free NZ delivery on orders over $250.00 NZD.
Australia: $20.00 AUD - estimated 2–6 business days from dispatch.
Orders dispatched next working day. You'll receive a tracking number by email.
Returns
Not the right fit? Send it back.
Return within 14 days of delivery. Unworn, unwashed, tags attached.
Refund, exchange, or store credit - your choice.
Email hello@lennoxstlabel.com with your order number to get started.
View full delivery information
View full returns information
The Swan - Fit Guide
Go with the size that fits your largest measurement - bust, waist, or hip. Structured linen doesn't have give, so it's easier to take in at the waist than fight fabric that's too tight through the chest.
True to size through the bodice, then looser through the gathered skirt below - it skims rather than clings through the hips. Fuller through the bust? Size up so the button placket sits flat, not pulling.
We've spent real time getting the button placement right - spaced so the neckline sits at the right depth whether it's fully done up or you leave the top button or two open, and so the placket lies flat. Fullest through the bust? Size up. That's what keeps it from coming open.
Cut to fall loosely over the upper arm - coverage without the cling. If you want to cover more of your arm we recommend The Bridge.
Yes. Nothing shows through, and the linen is soft enough that it won't rub against your bra line.
A little, on the first wash - expect some give, not a size change. Wash gently below 30°C, skip the dryer, line dry instead. Settles after the first wear.
Holds its structure early on, softens with every wash. Designed to get better with wear, not wear out.
We've deliberately gone with a heavier weight - it holds its shape and drapes properly rather than clinging or crushing. That doesn't mean it runs hot: linen breathes and wicks moisture away from the skin, so it's still built for a hot day, and layers easily into spring and autumn too.
We don't currently offer a dedicated petite or tall range - sizing runs standard across the board. The Swan sits at mid-calf as designed; if you're petite, expect it to sit longer on you, closer to maxi length.